exam stuff

The Hobbit- An Unexpected Journey- US production. 

Budget;  $200-315 million



Stars; -Ian McKellen,
           -Martin Freeman
           -Richard Armitage
           -Cate Blanchett
           -Ian Holm
           -Christopher Lee
           - Elijah Wood
           -Hugo Weaving
           -Andy Serkis

Genre; High fantasy adventure film

Box office; $1,021,103,568

Production Company/companies;
 -New Line Cinema
 -Metro-Goldwyn-Mayer
 -WingNut Film

Certification; 12A

Marketing;  
 Offline marketing ~

Poster and billboards~

Events~
• Comic-Con (even Danny Sullivan tweeted about it), an already classic on-off marketing event;
•In addition to televised appearances and interviews, they’ve also appeared at several press conferences and conventions. For example, at ComicCon, 12 minutes of footage from the film was screened only to fans who appeared at The Hobbit’s panel.
• Following the panel there was plenty of time for a Q&A with Peter Jackson, Andy Serkis, Sir Ian McKellen, Martin Freeman, and several other cast members.
• Fans events as the “Hobbit Day Fan Photos”;
• Jackson also marked milestones like Hobbit Day and the novel’s 75th anniversary.
• Fans engagement on Facebook (i.e.: the celebration of the 75th Anniversary of The Hobbit publication);


Merchandising~
•  (i.e.: maps; figures; the Lego “The Lord of the Rings” and “The Hobbit” sets or video games as “The Hobbit: Armies of the Third Age”)
• Publicity included the first ever film-themed Rolling Stone magazine standalone issue.
•Brands like Funko, The Noble Collection, Weta Workshop, and especially the Warner Bros. store have a wide variety of Hobbit merchandise up for grabs.

Partnership with New Zeland~ 

• The Hobbit teamed up with Air New Zeland, they had the hobbits record the safety video that they show on the planes and they also put poster on the sides of the planes.
•  a massive Gollum sculpture was installed in the Wellington Airport in New Zealand.
•  A real life version of The Green Dragon Inn, a pub featured in The Lord of the Rings, opened in New Zealand in preparation for the film.
• The Hobbit teamed up with "Denny's" (a fast food restaurant) that made a hobbit themed menu and put a QR code that fans could scan for exclusive content. fans could also buy a pack of Hobbit trading cards that contained a coupon for there next meal at Denny's.

• And a massive word of mouth fan endorsement!



Online marketing~

 Social media~
• On Site engagement asking the fans to vote the best possible ending for the new trailer;
 • The marketing campaign began back in 2011 on Facebook with a series of video journals from Jackson’s POV, engaging fans throughout the year by taking them into the production activity leading up to the announcement trailer at the beginning of 2012.
• Jackson also marked milestones like Hobbit Day and the novel’s 75th anniversary.
• An online media blitz kicked off in early November with an advanced ticketing campaign across YouTube, Facebook and Twitter to drive early ticket sales.
• The official Facebook page of the movie started on the 15th of February of 2011 and the official blog was revamped around that time.
• Only later a YouTube channel, a Twitter profile and the official website of the movie would have been created.
 • Reinforcing a collaboration with the biggest Tolkien’s fan based site: www.theonering.net, with initiatives like this one;
 • Creation of the Twitter profile and start of the real interaction of Social Media;
• Fans engagement on Facebook (i.e.: the celebration of the 75th Anniversary of The Hobbit publication);

Trailer~
• Launch of the second trailer (2.6 million views and gazillions shares and republishing);

Games/apps~
• Wallpaper generator, plus many other fans goodies, such as Bombur Recipe Book; Dwarf Combat training game; Facebook’s ‘The Hobbit: Kingdoms of Middle Earth’ game app.
• Apps for iPhone and iPad, etc. etc.

Youtube/videos/TV~
• Viral videos, as the “An Unexpected Briefing” with Air New Zealand;
• a week of late night US television programming on The Colbert Report.
• The Hobbit also received major treatment from Autumn and Holiday previews.
• An online media blitz kicked off in early November with an advanced ticketing campaign across YouTube, Facebook and Twitter to drive early ticket sales.
• Warner Bros live-streamed the world premiere from Wellington, New Zealand, to a record-setting audience of a million views.
• Only later a YouTube channel, a Twitter profile and the official website of the movie would have been created.
• The Hobbit Production Diaries and Video series, started first on the blog then.
• The Director’s personal Peter Jackson YouTube account the one that most success had in promoting the two series: with over 4 million direct views.
•The cast and crew of the Hobbit of course partook in the typical TV appearance tour. They’ve appeared in interviews both on TV and online with VH1, MTV, Nerdist, Late Night With Jimmy Fallon, and many other shows and sites.

Release dates~

• 12th December 2012~New Zeland
• 14th December2012~US
• 28th November 2012~Wellington Premier

Reviews~

• Empire~ 4/5
• Cinemablend~ 8/10
• The Telegraph~ 3/5
• Rotten Tomatoes~3/4
• IMDB~4/5

Spectre~ UK production~

Budget~
$250 million, one of the most expensive films made. Part of a franchise. The most expensive Bond film made, high budget meant they could get the best actors in Hollywood.

Stars~
-Daniel Craig
-Christoph Waltz
-Lea Seydoux
-Ben Whishaw
-Dave Bautista
-Naomie Harris
-Monica Bellucci
-Ralph Fiennes

Genre~
Spy Film

Box Office~
$795.4 million

Production company/companies~
Eon Productions

Certification~
12A

Marketing~

Posters and billboards~

Offline marketing~

Partnerships with brands~

• Spectre teamed up with many different brads to try and promote the film. The main brands that they teamed up with clothing, watch and cars brands.
• They also scraped the usual jumper that he wears and is seen wearing in earlier bond film for a pole neck top.
• Some of the main brands that they teamed up with were: Heineken, Aston Martin and Walther PPK. 
• They also teamed up with: Range Rover, Jaguar C-X75, Omega.
• Sony has renewed its association with Bond, and 007 can be expected to be using an Xperia mobile to make calls and do smartphone stuff. 
• Williams F1 carried the 007 logo on their cars at the 2015 Mexican Grand Prix

Events~

• On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore, appeared in a sketch written by David Walliams and the Dawson Brothers for Comic Relief's Red Nose Day on BBC One. In the sketch, they film a behind-the-scenes mockumentary on the filming of Spectre.

online marketing~

social media~

• To promote the film, production continued the trend established during Skyfall's production of releasing still images of clapperboards and video blogs on Eon's official social media accounts

Trailer~

• The first teaser trailer for Spectre was released worldwide in March 2015, followed by the theatrical trailer in July and the final trailer in October.

release dates~

• 26th October 2015~UK
• 6th November 2015~US

Reviews~

• The Guardian~ 5/5
• Cinemablend~8/10
• Empire~4/5
• Rotten Tomatoes~64%
• Metacritic~60%

Independent film~ The Imbetweeners Movie~

Budget~
£3.5 million

Stars~

• Alex Macqueen
• Greg Davies
• Theo James
• Simon Bird
• James Buckley
• Blake Harrison
• Joe Thomas

Genre~
Comedy



Box office~
The films total box office gross was 45,o28,695, the film set a record for having the most successful opening weekend for a comedy.



Production company/companies~

• Bwark Productions
• Film4 Productions
• Young Films

Certification~
18

Marketing~

• Was marketed to the British public through teaser trailers, in order to generate a hype and create and enigma the would entice the target audience.
• Film poster were created to create excitement that her integrated into the audiences lifestyle e.g. busstops.
• they used various forms of media to make the film well known.
• The movie uses consistent fonts and colours to show community in their products e.g. in the trailer they used the same font as on the poster and in parts of the film the same colours are used that were used on the poster suggesting that the film is generating the same meaning of energy and fun throughout its products.
• By suing the same fonts it reminds the audience of the poster when the watch the trailer or vica versa which triggers the same feeling that they had when they first saw the poster.

Release dates~
17th August 2011

• They released the film in the summer holidays so that their main target audience (15-25 yr olds) could go and see it.

Reviews~

• Won the Empire Award for best comedy
• Rotten Tomatoes~ 54%
• IMDB~ 6.8/10
• The Telegraph~ 3/5
• The Guardian ~3/5
• Empire ~4/5
• Set a new record for the most successful opening weekend for a comedy film in the UK

Worldwide production~ The Heartbreaker~

Budget~
€ 8,000,000


Stars~

• Romain Duris
• Vanessa Paradis
• Julie Ferrier
• François Damiens
• Andrew Lincoln
• Klaus Badelt

Genre~
French Romantic Comedy




Box Office~
€ 42,026,450




Production company/companies~
IFC




Certification~
15




Marketing~

Poster~

• There’s not much to the poster. He is walking toward the camera, looking scruffy yet handsome and charming while she is in a photo behind him in front of a beautiful French coastal scene.

Trailer~

• The trailer starts off with a bit of plot exposition – a wealthy business man doesn’t like the guy his daughter is about to marry – but then we get a bit of background on Alex, the titular Heartbreaker, including some scenes of him on previous assignments. But then he gets this gig and we see the cat and mouse game the two play as he attempts to learn everything he can about her and follow her as closely as possible and she resists the imposition. As the two continue though, things change and, as the voiceover says, he winds up breaking his only rule: Actually falling in love with his target.
• It’s a light and bouncy trailer, a feeling that’s aided by the fact that it features not just “(I’ve Had) The Time of My Life” from Dirty Dancing (this is actually a plot point) but also Wham’s “Wake Me Up.” So the amusing actions of those on screen are complimented by a lightweight soundtrack, all of which add up to an interesting trailer.

Online~

• The movie’s official website is a collage of photos, sticky notes and push pins on a map like the kind you’d see as part of a planning session.
• In the upper left hand corner is a widget that has a rotating stream of (presumably curated) Twitter updates about the movie.
• The “Photos” section has about 14 stills from the movie and you can download a high-quality version of the movie’s banner by clicking on that image just below the “Photos” area.
• The “Are You a Heartbreaker?” section is a quiz for women to take so they can see if their man is really as bad as they might suspect he is. Similarly, the “One of your friends…” section is something for women to use to warn a friend that they’re going out with or married to a complete twit.
• Moving over to the left, the “Events” section has information on the movie’s appearance at a couple film festivals as well as Q&As the cast and crew has appeared at in advance of the film’s European release, which was a couple months prior to its appearance in the U.S.
• “Interviews” has video interviews with the movie’s cast and “The Team” has information on the characters in the story and background on who they are and what role they play in this adventure.
• The Assignment” then is a synopsis of the movie’s story.
• The video player at the bottom opens what amounts to the Video section of the site, with the trailer, a teaser (that is nowhere else in the movie’s American marketing) and a coupled of extended clips from the film.
• The movie’s Facebook page has plenty of updates on various promotional activity, photos from the movie and various events related to it and more.

Media and publicity~

• The film made a couple of festival appearances on this side of the Atlantic, one at the Tribeca Film Festival in New York and one at the City of Lights, City of Angels film series in Los Angeles.
• Other than that there wasn’t much. About the only other discussion in the press of the movie was the announcement, right around the time of Tribeca, that the movie would be Americanized in the near future.
• 
  

Release dates~

• 17th march 2010 (france)
• 2nd July 2010(UK)

Reviews~

• Rotten Tomatoes~ 70%
• IMDB~ 6.8/10
• Time out~ 3.8/5

Course work

How does the cinematography and mise-en-scene in this scene convey .....

  The scene starts with a close up shot of Jean Valjean sat in a kart. The kart takes up half of the shot, therefore only revealing half of Valjean's face. The fact that half of the shot is obstructed it therefore looks as though half the shot is missing could symbolise that something is missing from his life, the kart makes the shot feel empty. On the other hand it could be to depict that darkness is never far behind him, because at this point in the film we know that he is being hunted by his enemy, Javert.

Moreover, in this opening shot, although low-key lighting has been used, there Is a slight orange glow on Valjean's face which soon fades into a dull grey colour after he sings "one day more," for me this is significant because it could indicate that something bad is going to happen in one day more. The change from light to dark, depicts the change from good to bad. However it could've been because they passed under a street lamp whilst driving.

Valjean then goes on to look around anxiously as he sings "Another day," this could be to convey how he fears each day because he doesn't want to be caught. At this point the camera starts tracking to the right to the point where the side of the kart is almost out of the shot and you can see the whole of Valjean's face clearly. The camera moves as he sings "Another day, another destiny," i feel this this could illustrate how it is his destiny to move on and come out of hiding one day, just like the camera is moving on and more of his face is being revealed.

After this there is a straight cut from Valjean to Eponine, this is known as parallel editing,which is used throughout the scene, this illustrates how they're all still in the same place but their minds are in a different place and how their situations are very different. In this part of the scene Eponine is placed in the right line of the rule of thirds grid, this creates negative space in the rest of the shot. The wall besides her is very plain and empty and Eponine leans back and connects with the wall as Marius walks past her. I feel that the negative space is there to portray how she is feeling about Marius, as she is in love with him but he is not. I think that she is feeling empty inside because she can't have him, just like the wall is empty. Eponine is also very sodden from being out in the rain, this could also show how she is feeling sad and empty because rain is often used for pathetic fallacy to portray an upsetting mood. Furthermore, the empty wall could illustrate how Marius feels about Eponine, he feels nothing for her just like there is nothing on the wall.

After this, there is a straight cut to a close up shot of Marius in a court yard, this close up crop conceals his surroundings I feel like this may suggests that he is hiding something, just like part of the court yard is being hidden by the frame. Moreover, as an aspect of mise-en-sence, in this shot the director has chosen to shoot it in an area where there are many bare trees, for me this gives this part of the scene also a very empty feeling. However, on the other hand I feel that the bare trees could be some sort of a reference to the fact that Marius is in love with Cosette and he has been stripped of all of his other feelings because all he feels is love and cant contain it, therefore all his feelings are open and on show, similar to the trees braches being open and on show.

During this point in the sence the cinimatography techniques include, use low-key lighting, by stting the scene on a gloomy day, for me the pathetic falicy creates a sense of danger and sadness. I feel the director may have intended for the audience to feel this way when watching this scene to foreshadow the danger and sadness that is to soon be brought upon the characters in the film. For me this built tension and therefore made me feel more sympatheitc towards the characters when the war happened, which i believe the director intended to do.

In this scene Marius is walking through the yard at a fast pace, wearing a rather distressed expression. The parallel editing in the scene shows that Marius and Cosette are singing to/about each other and the men in the bar are singing about Marius joining them for the war, this made me question where Marius was heading, to the bar or to find Cosette. For me this created tension and arose unanswered questions which made me more intrigued in the film. The type of camera movement used also suggests that he is tryin to get somewhere fast, as it starts off as a pan from left to right and then goes straight into a rapid forward track, following Marius throught the yard. The fact that he is evidently trying to get somwhere fast but we dont know where he is trying to get to, builds up even more suspense beacuse wherever he is going is noticibly important to him.