Tuesday, 22 September 2015

Jurassic world

Jurassic World is one of this summers biggest blockbusters, making money faster than any film in Hollywood history. The sci-fi film is on the way to becoming the highest grossing film ever made. To overtake James Cameron's, Avatar, Jurassic World would have to gross in excess of around £1.7 billion pounds. There are numerous reasons as to why Jurassic World was so successful. Firstly, the success of the directors ideas obviously had a significant impact on the overall success of the film. The Director succeeds at letting the film steadily gain momentum over the course of its three-act narrative. Also the cinematography allows the story to unfold like an amusement park ride. Obstructive camera angles and shots are used to build up a sense of intrigue, as details are gradually revealed. High-key lighting is used in scenes showing majestic dinosaurs in motion, brought to life through the use of CGI. These scenes are juxtaposed with the scenes where they used low-key lighting to portray terror and destruction, in action scenes of the Indominus Rex on the Hunt. The director also uses Easter eggs, set pieces and music to link the film to the rest of the Jurassic Park sequel, which was also very successful. Therefore the good ideas and decisions made by the director helped to make the film successful. 

Moreover Jurassic World was due to be released in the summer of 2005, but instead they spent a decade alternating and improving the script. This helped to make the film successful because it got countless positive reviews from various film critics, who commented on how well it had been written. I think the fact that it was announced that the film would be released in 2005 but then got pushed to 2015, made the Film more successful because of how many Jurassic Park fans had to wait to continue their epic adventure on the fictional island of Isla Nublar. As a consequence of this I feel it made people very eager to want to see it by the time the release date came. Also during the development of the script, many famous actors such as Keira Knightley, dropped hints that they may be pursuing a role in the upcoming film, therefore it was already publicised, to Jurassic Park fans, as I 'Must see film'. 

Furthermore the filmmakers spent far too much money on the making and production of the film, to not splash out on the advertisement too. After all how could they expect the film to be a massive hit if no one knew about it? They knew they had to do something big. Universal spent a total of $34.9 million on TV advertisement for the film. Jurassic World teamed up with big companies such as Mercedes-Benz, in an attempt to gain more publicity for the impending release. Universal also took it one step further when they put a dinosaur container, from Jurassic world, in the middle of Waterloo Underground, as a reminder of the sequels upcoming release.

In conclusion, all parties involved in the making and production of this film worked extremely hard to make it a successful Blockbuster and it clearly paid off when it busted Box-Office records, upon its release in May 2015.

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